My wife and I had a little downtime over the weekend so we rented a movie, Eastern Promises. The short trailers on TV looked OK and the movie wasn’t bad but I was surprised to see a Ural (solo, no sidecar) getting so much screen time, it actually played a bit of a role. When’s the last time you saw a Ural in a movie? I guess they noticed how many other motorcycle companies have traveled this route and decided Urals needed a little attention, too.
A few weeks ago, we rented War, with Jet Li and Jason Statham (yes, we prefer action flicks) and a Confederate Hellcat was the motorcycle of choice in that one, they even splattered a little blood on a Confederate wall poster.
Movie motorcycles have been around for a long time but it’s usually the better known brands, Ducati in The Matrix movies (except for a brief Triumph appearance in the first one) and the Blade series, Triumph in Mission Impossible, Harley Davidson in more movies than I can count but Confederate is pretty rare to my knowledge and I can’t remember the last time I saw a Ural in a current movie, though they’ve probably had their share of the spotlight in old war movies or spy thrillers in eastern Europe.
Product placement is becoming a more predominant form of advertising now that print ads seem to be losing their effectiveness, actors always make sure the label on the beer can faces the camera, but I often wonder what impact it has on anyone. This Ural, though, was pretty low key, no badges or anything apparent and my wife had to ask me what it was. The actor, Viggo Mortensen, did mention the name later but only once that I recall, so they weren’t overplaying their hand, and unlike Ducati, I rather doubt we’ll see a Ural “Eastern Promises” edition. 🙂