Here’s another vintage motorcycle ad flashback, The Norton Experience. These ads are so politically incorrect, I love ’em. Did they help sell Nortons back in the day? Maybe, but in 1970, when this ad appeared, the Japanese motorcycle industry was gearing up and gaining market share and no matter how many Norton girls you might see, the British bikes were losing ground. But you have to admit, the ads were pretty neat. I liked them then, I like them now.
Full ad copy and complete ad below:
The Norton Experience
You probably first saw this masterpiece of shape and pace through the glint of plate glass, or in a magazine, maybe being handled by a friend or even worse by someone you don’t know. Long before your eyes laid her you knew that somewhere sometime you would meet for that never surpassed experience. Not for you the fussy, the temperamental, the Dresden touch or the big flashy bore. You wanted a high flyer with scintillating looks, superb performance capabilities, that could hold on tight even during the wildest inclinations.
Of course she can also be easy and gentle like a purring cat, as smooth in motion as a ski on virgin snow – but only if you’re man enough to move fast with her when you both get turned on. Most experiences are dulled by time and repetition, they become indistinguishable in a world of mediocre happenings. Only a few remain fresh and exciting as on the first encounter – admittedly they are hard to acquire but well worth waiting for.
0-60 m.p.h. in 4.8 seconds.
Standing quarter 12.6secs.
Top speed 125m.p.h. plus.