Here’s another vintage motorcycle ad flashback, The Norton Experience. These ads are so politically incorrect, I love ’em. Did they help sell Nortons back in the day? Maybe, but in 1970, when this ad appeared, the Japanese motorcycle industry was gearing up and gaining market share and no matter how many Norton girls you might see, the British bikes were losing ground. But you have to admit, the ads were pretty neat. I liked them then, I like them now.
Full ad copy and complete ad below:
The Norton Experience
You probably first saw this masterpiece of shape and pace through the glint of plate glass, or in a magazine, maybe being handled by a friend or even worse by someone you don’t know. Long before your eyes laid her you knew that somewhere sometime you would meet for that never surpassed experience. Not for you the fussy, the temperamental, the Dresden touch or the big flashy bore. You wanted a high flyer with scintillating looks, superb performance capabilities, that could hold on tight even during the wildest inclinations.
Of course she can also be easy and gentle like a purring cat, as smooth in motion as a ski on virgin snow – but only if you’re man enough to move fast with her when you both get turned on. Most experiences are dulled by time and repetition, they become indistinguishable in a world of mediocre happenings. Only a few remain fresh and exciting as on the first encounter – admittedly they are hard to acquire but well worth waiting for.
0-60 m.p.h. in 4.8 seconds.
Standing quarter 12.6secs.
Top speed 125m.p.h. plus.
Related: Vintage Motorcycle Advertisements
See also: Norton motorcycles for sale
hoyt says
“sigh”….I thought my screen did not load entirely until I clicked on the link, “Read the rest of this entry”
protojoe says
is her name Norton?
melmackinnon says
I had a black Commando roadster with gold pinstriping that I felt looked as perfect as a motorcycle could. I also had a girlfriend named Margaret that was as smokin hot as any girl in the Norton ads, but I still had my fantasies. They kinda revolved around Mikuni carbs and Nippon Denso electrics and occasionally a shift pattern that was like everything else I was riding.
todd says
wait, would she be considered “plus size” now?
-todd
MotoWebbi says
I’d ride it!!!
JayJ says
The girls back then do seem to have been a bit more, how shall I say, succulent, than the scrawny types in advertising today.
Eddie says
What a combination. Classic bike and classic crumpet. Both very tasty.
OMMAG says
Ahh the times of our youth!!
My personal favorite was the BSA Spitfire ad in
CW March 1968 pg. 33.
Red and white BSA ….. Red Ferrari 250 LM …. Blonde Girl in a Red mini-outfit unzipped to the waist!
Tom Malm says
Regarding the comment re: “would she be considered a plus sized girl, today.” If they used a thinner girl, she wouldn’t have covered the big oil spot that leaked through the split crankcase.
Xchoppers says
Anyone know where I can buy full size posters of the old Norton advertisements? Please advise if you do.
Sales@Xchoppers.com
Thanks!