Not every motorcycle company is slowing down, Royal Enfield is set to invest almost $14 million dollars to expand manufacturing capacity in their Chennai plant, raising capacity from the current 50,000 units a year to 100,000.
The company, which currently sells between 4,500 and 5,000 motorcycles a month, expects to sell 50,000 motorcycles in 2009, Mr. Lal said.
“From 5% of our total sales now, we see overseas sales growing to 15% in the next four-five years,” said Mr. Lal, who is also managing director of Eicher Motors.
Royal Enfield has exported 1,700 motorcycles between January and September 2009.
The company launched a new 500cc Royal Enfield Classic C5 this year which is available in the U.S. and also offers a 350cc Classic in overseas markets.
Link: Wall Street Journal [subscription required]