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The Kneeslider

Doers Builders and Positive People

Ritmo Sereno Moto Guzzi V7 Ambassador

By Paul Crowe

Ritmo Sereno Moto Guzzi V7 Ambassador
Ritmo Sereno Moto Guzzi V7 Ambassador

Take one well used Moto Guzzi V7 Ambassador, put it into the hands of Ritmo Sereno in Japan and you end up with a bike that looks like the one you see here, one of their most recent builds and a far cry from the stock machine. They have a signature style and it seems to work.

Some custom builds don’t wear well over the years, as we’ve recently discussed, I have a hunch this one will still look good many years down the road, very clean and functional. I could definitely see something like this in my own garage. Very nice.

Link: Ritmo Sereno — English translation

Related: Ritmo Sereno Japanese Style European Customs

Ritmo Sereno Moto Guzzi V7 Ambassador
Ritmo Sereno Moto Guzzi V7 Ambassador
Ritmo Sereno Moto Guzzi V7 Ambassador
Ritmo Sereno Moto Guzzi V7 Ambassador

Posted on January 16, 2011 Filed Under: Motorcycle Builders, Vintage Motorcycles


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Comments

  1. B*A*M*F says

    January 16, 2011 at 3:58 pm

    Gorgeous! What beautiful work!

  2. Peter says

    January 16, 2011 at 4:26 pm

    A motorcycle in its purest form.Simply beautiful!

  3. Chris R says

    January 16, 2011 at 5:44 pm

    Clean and Basic. It’s the way I like bike styling to be. So many bikes go over the top, this is the type of bike you would love to swing you leg over and take it for a ride and not feel guilty about since it look made to ride, not made for show.

  4. Malove says

    January 16, 2011 at 7:10 pm

    Yeap this is iconic. Its the kind of bike that even after 70 or so years nobody will come and say ”hideous” or something like this.

    Amazing thing…
    (btw why no photos with the rear seat ? i liked it alot )

  5. woodco100 says

    January 16, 2011 at 9:40 pm

    These folks are truly craftsman. Bravo.

  6. woodco100 says

    January 16, 2011 at 9:41 pm

    …or should I say “Bravissimo”

  7. Boxerfanatic says

    January 16, 2011 at 10:13 pm

    Very nice. I like guzzis anyway, but this one is quite old-school classy.

    I would have used diamond-weave reddish-dark-brown leather for the seats, and a taller front wheel, or a larger size front tire, to make the rolling diameter of the front wheel to be the same as the rear wheel. Just very slightly odd for the front tire diameter to be smaller than the rear tire.

  8. MacKenzie says

    January 16, 2011 at 11:59 pm

    As a V7 Sport owner (customized (!!), not stock….), I give the the double thumbs up!

    Mike

  9. Chris says

    January 17, 2011 at 7:06 am

    There are more pics and detailed specs here: http://www.bikeexif.com/moto-guzzi-v7

  10. SteveD says

    January 17, 2011 at 7:38 am

    This one is a beauty.

  11. Marvin says

    January 17, 2011 at 8:01 am

    That is a very nice bit of work, I even like the small indicators as its nice to see a custom bike that would actually be road legal in the UK. I also like seeing that battery oddly, its a part of the engine system just as much as cooling fins are! Even stood still it looks like it could surge forward at any moment. I am more than a little smitten.

  12. Paul Crowe - "The Kneeslider" says

    January 17, 2011 at 8:23 am

    I drop by the Ritmo Sereno website every now and then because I really like their work, seems like some of you do, too. I’m partial to the look of a Guzzi engine to begin with, but when you strip an Ambassador down to the basics, where the engine is even more prominent, it just looks so good.

  13. Gerry J says

    January 17, 2011 at 10:55 am

    This bike is timeless. What threw me off is your title of the article. Years ago Fiat produced a car called the Ritmo. I assumed that the builder was Italian. Don’t judge a book by its cover I guess…

  14. rohorn says

    January 17, 2011 at 11:27 am

    Definitely clean and tasteful, but I really do think that the whole ping pong paddle seat thing is going to scream “2000s/hipster fad recycling” some time down the, uh, road. I think those seats look …OK on bikes that were originally designed for them, but look hokey on ones that weren’t.

    • Paul Crowe - "The Kneeslider" says

      January 17, 2011 at 11:53 am

      Now you have me looking closer and I can’t see any seat suspension, just the seat cushioning itself, unless I’m missing something. Long rides might leave you wanting a bit more padding.

  15. Pizza says

    January 17, 2011 at 11:57 am

    As the owner of a stock ’69 Ambassador which I love I’m a bit torn. This is undoubtedly a quality job but the (beautiful) engine looks awkwardly massive to me here – all the bulk in one place. Perhaps if the seat design was slightly different and added a bit more heft to the rear end to help balance things a bit it might help? Bet it’s fun to drive though!

  16. mule says

    January 17, 2011 at 11:58 am

    How about the jillion bikes out there with 17\ wheels front and rear? The front wheel is always smaller.

    Or when bikes started coming with 16’s fitted up front?

    Or bikes with 18’s front and rear, like 25 years worth of road racers? The fronts were always a smaller profile.

    The recent trend however for \Rat-Bobbers\ is a huge front tire fitted up front for some reason, so if that’s the goal, this bike would not fit the mold. To me, the factoid that makes it look odd is the high front, going uphill tank or overall bike profile and then the fitment of a proper sport type tire combo.

  17. chris sidah says

    January 17, 2011 at 12:08 pm

    Not bad. Seat’s too small.

  18. BobG says

    January 17, 2011 at 1:53 pm

    Very nice. These guys are incredible.

  19. todd says

    January 17, 2011 at 3:24 pm

    I would have opted for a full seat. It’s a pain in the you-know-what to ride a saddle seat any distance beyond around town. The front brakes look a bit much for what they need to do. They just might end up bending the forks if the tire grips enough. This looks a bit like the R75/5 bobber I built a while back and then promptly turned into a cafe racer, then a scrambler.

    Nice work.

    -todd

  20. Jacquie says

    January 17, 2011 at 3:30 pm

    I love this bike. Ritmo Sereno and Mule Motorcycles are my favourite customizers. I do have a soft spot for Gooses as well. I always appreciate Mule’s comments as well. I like a nice wide upright handlebar configuration. For me the seat would need a bit more padding. This is a beautiful scooter.

  21. B50 Jim says

    January 17, 2011 at 4:43 pm

    Absolutely beautiful! Put a tractor-style seat on it and I’d ride it anywhere. I’ve always liked the Guzzi V-twin, despite its agricultural background. Darn nice motorcycle engine, plus it’s a natural for shaft drive. Very civilized.

  22. Will13 says

    January 17, 2011 at 6:48 pm

    Simply Beautiful!

  23. bill blix says

    January 18, 2011 at 9:13 am

    This is a nice looking bike. Don’t know why, but I find this style engine really appealing. This bike is, to my eye, some how modern and classic at the same time.

  24. Phoebe says

    January 18, 2011 at 9:33 am

    Very nicely done. Definitely a timeless design. =)

  25. David K says

    January 18, 2011 at 2:03 pm

    I guess the front right brake lever, also operates the rear brake. What I would like to know is where is the shift lever?

    • Paul Crowe - "The Kneeslider" says

      January 18, 2011 at 2:13 pm

      Everything is right where it should be. Follow the link to the Ritmo Sereno site and scroll down for more closeups. You can see them in these photos if you look closely.

      Here’s the shift lever:

      http://www.ritmo-sereno.com/customfile/assets_c/2010/12/ku-amb-8-2030.html

  26. akumabito says

    January 19, 2011 at 3:28 pm

    Absolutely beautiful machine!

  27. SimonK says

    January 20, 2011 at 7:55 am

    I love this blend of vintage drivetrain with modern suspension and ancillaries and the superb minimalist styling.

    These vintage Guzzi engines have that authentic rightness about them, like the vintage BMW and Triumph twins.

    Although I’m not sure if I would prefer this custom to a sixties Ambassador (V7 in Europe).

    Let’s be honest: these engines look, sound and perform better than HD’s V-twin, don’t they?

  28. Wolfgang Mertens says

    August 22, 2011 at 10:07 am

    This is my dream. But where can I get this
    Motorcycle Buy? And what is that beautiful ne
    St? Ck for free?
    Although the site is in English but the
    Contact is in Japanese language.
    Thanks f? First to answer

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