Selling motor vehicles looks like an evolving process with the announcement that Lincoln will sell cars on Amazon.com beginning next week. Sales will be completed at the dealership but will begin on the Amazon web site. This follows the recent story in Motorcycle Product News about Kawasaki setting up dealerships for their ATV line at a number of Cabela’s retail stores. That story sparked a lot of controversy until it was explained that Cabela’s could not actually sell on the Internet, although they do advertise the vehicles on their web site.
We’ve discussed the idea of selling small displacement scooters and motorcycles in Wal-Mart before and the Cabela’s dealerships are an interesting move on Kawasaki’s part. The Lincolns on Amazon, though, may be a much bigger story and I would imagine a lot of local dealerships for both cars and motorcycles will be keeping an eye on this one. Stay tuned.