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The Kneeslider

Doers Builders and Positive People

Harley Davidson going retail in China

By Paul Crowe

Harley Davidson is heading to China where they plan to announce by this summer the opening of a retail outlet for their big V-twins. But an article yesterday mentioned a few of the drawbacks to cruising the open roads over there. A Hong Kong dentist wanted to ride with a group of 35 bikers to Guilin city. They finally did, but only after paying $1,290 per bike in escort and paperwork fees. Puts a bit of a damper on the local H.O.G. chapter holding poker runs around Beijing.

The article notes the average wage in China is still around $1000 which doesn’t buy much Harley, though I imagine there’s a growing segment of the market making loads of money as their economy grows so purchasing power might not be the problem the rules, regulations and fees will be. Those regulations kept BMW, which has been in China since 2003, to total sales of 70 motorcycles all of last year. Yep, that’s a free market.

I still think the biggest problem will be when one of those bikes ends up in a Chinese factory where a bit of reverse engineering results in a Harvey Davidsun for $2995.

via: Forbes

Posted on January 19, 2006 Filed Under: China, Motorcycle Business


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Comments

  1. Prester John says

    January 20, 2006 at 8:06 am

    The clone thing is going to happen anyway, and I think why HDI signed a joint venture deal with Zongshen. With their joint venture, H-D’s intelectual property is valuble to a Chinese company, and that being the case then there’s at least some chance that China’s courts will provide some protection.

    BTW, Ferrari has plans to open 10 Chinese showrooms over the next few years!

    Tom

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