Hachette Filipacchi has put a number of publications up for sale, and depending on who you believe, Cycle World magazine, may be among them, Media Daily News says yes, AdWeek says Car and Driver, Road & Track and Cycle World may be spared.
Cycle World is the largest of the print motorcycle magazines but it’s been experiencing declining ad revenue for some time, the same as all printed publications. The publisher, looking to cut costs and boost profits, is ready to set the niche enthusiast magazines adrift.
The problems for magazines preceded the current business downturn, it’s the constant battle with the Internet giving them fits. Newspapers were slow to respond and they are disappearing one after the other and the closer a magazine is to a breaking news publication, the worse off they are.
A couple of years ago, I wrote:
My own view of this changing landscape is that the motorcycle magazines (or automotive or most any segment) should concentrate on the in depth articles which they do very well and not try to get the latest breaking news items out to their readers. Ink will never flow as fast as pixels on screen so step back, think, gather the story and write it well.
Cycle World may weather the storm and come out stronger than before, but they will almost certainly be somewhat different. Trying to continue without adapting will make it a lot more difficult. Is it too late? Stay tuned.