First it was Hero MotoCorp and Erik Buell Racing getting together to add expertise to the Indian company’s motorcycle endeavors and now comes word that BMW Motorrad is doing the same with TVS Motors as a way to better compete with Hero and Bajaj Auto Ltd., as well as the Japanese manufacturers doing business in India.
A collaboration will help TVS develop bigger motorcycles and be better equipped for the fast-changing Indian two-wheeler market. Even though two-thirds of motorcycle sales in India are in the entry-level segment — with engines in the 100-125 cubic centimeter range –the market for bigger motorcycles is expanding rapidly.
If nothing else, this certainly shows the 2 wheel market in India is doing quite well though both companies are being tight lipped about the details of this alliance.
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