If you were watching the race last night, you saw an Audi diesel win Sebring. The pitstops for the Audi were filled with photographers snapping pictures of the developing story. You could almost see and feel the enormous change in perception about to take place as millions of people realized the new word for performance was diesel.
Diesel pickups have been a growing tide for some time now, the performance options are amazing, a plug in tuner can add 100 horsepower or more and your wrenches stay in your toolbox. Diesel cars, at least in the US, hardly exist since everyone “knows” diesels are noisy, smelly, low performance dogs.
It’s hard to overemphasize what happened last night. The gearhead community and racing fans will know right away but it will take a bit longer for news of this to spread to Joe car buyer. Once it gets out, combined with the clean diesel fuel coming this year, diesels are going to start growing fast. Diesel motorcycles? You bet. The Bulldog is coming, the Roush diesel quad, too, and maybe all of those other diesel bikes will get the attention they deserve.