Yamaha posted its first quarterly loss in 4 years. Since Yamaha gets 90 percent of its revenue outside of Japan, the strong yen didn’t help.
The company had a fourth-quarter loss of 41.65 billion yen ($467 million) compared with a net income of 3.73 billion yen in the year-earlier period.
Full-year net income fell 98 percent to 1.5 billion yen compared with 71.2 billion yen in 2007, the company said in a preliminary earnings report today. Sales dropped 9 percent to 1.6 trillion yen.
As Honda retrenches and Harley makes adjustments, Yamaha’s report isn’t surprising, it’s just one more sign of a little rough road ahead for the motorcycle manufacturers.
Any company may make some poor choices in product mix or business planning, but this downturn is affecting everyone so it’s hard to point at any one company’s actions and place all of the blame on them for their sales decline. However, it’s a lot easier to make big money and sales during good times, it is the real business skill and creative ideas directing what each company does right now that will determine how quickly they recover as the economy turns around. Now THAT will be interesting to watch.