Do you remember when the Harley Davidson Sportster used to be a performance bike? If you’re a twenty or thirty something, you won’t, but the Sportster used to be quite a high performance machine and it was promoted by the Motor Company as the fastest stock motorcycle you could buy. Times change.
Today the Sportster is Harley’s entry level bike, something a little smaller and easier to handle than the bigger models and a bit more affordable. With the recent introduction of the Nightster, old school looks, gaiters on the fork tubes, they seem to be remembering those days when the Sportster meant business. But some of the younger guys don’t get the connection so I thought it might be interesting to show you one of the ads from the ’60s, highlighting two new Bonneville records.
These days it may be hard for Harley to push the performance envelope too far without losing some of the customer base and that may be one of the reasons why Buell is installing a Rotax engine in their new bike. Can Buell bring back some of the performance Harley Davidson was once known for? I bet there are more than a few engineers up in Wisconsin that would like to see that happen.
Large image of the ad below: