Many of us would like to see more motorcycles built in the U.S. and it looks like we’ll be seeing just that in a few months. Tulsa, Oklahoma based US Highland will be manufacturing motorcycles right in the heartland of America, building the whole bike, even manufacturing the engines, in Tulsa.
For those of you familiar with Highland, you might be saying, “Hey, wait a minute, Highland is from Sweden.” Well, “from” is the operative word since the company has been reorganized and relocated to Tulsa and established as US Highland. The Chairman of US Highland is Bengt Andersson, former CEO of Husqvarna, the President is Mats Malmberg who founded Highland Motorcycles AB of Sweden in 1997 and who, along with former motocrosser, Chase Bales, formed the new US Highland. The company will be building a range of singles and V-Twins for both off road and street applications. V-Twins are 750, 950 and 1050cc, singles are 350, 450 and 507cc.
I spoke to Kurt King of US Highland and he tells me they will have their dealers setting up in the June or July time frame. You’ll be able to configure your bike online right at the dealer and then place your order immediately. Dealers will only carry demo bikes so they have no flooring expense to maintain a showroom full of new bikes. When you purchase a motorcycle, you select the model you want, the type of riding you do, the components you’re looking for and the factory hand builds it to your specifications with shipment in 7 days! There’s no need to remove a lot of stock components and upgrade a brand new bike, you order it like you want it. They build it, you ride.
Price has not yet been specified but expect it to reflect the high end components and hand built quality.
I like the idea of the build to order model. There’s no need to guess what all of your customers want and produce a lot of bikes, you build exactly what they want because they tell you. I hope they do very well.
One note: Their website is all Flash and must load completely before you see anything, in other words, it’s slow until it loads.
Link: US Highland