When most people hear the name Suzuki, images of motorcycles pop up in their heads, around The Kneeslider for sure, but even elsewhere, the name Suzuki just doesn’t have an automotive ring to it. Since Suzuki does sell cars and SUVs, the marketing folks have decided to use a little of their motorcycle mojo to get people interested in their automotive side.
Suzuki has come up with an advertising campaign linking cars and motorcycles, sponsoring a tour by the band Kutless (Nope, never heard of them) and if you go to their website you can register for a contest to win either a 2007 Suzuki SX4 compact sport crossover or a motorcycle, a 2007 Suzuki RM-Z450 or a 2007 Suzuki DR-Z400SM. They also have some upcoming commercials where a man in a Suzuki vehicle of some sort and a woman on a Suzuki motorcycle have a competition.
The two tag lines in the campaign are “Are our cars as much fun as our bikes?” and “It’s going to be a great ride.”
Honda, BMW and Peugeot all have a presence on both sides of the aisle but Suzuki hasn’t been anywhere near as successful. Will the motorcycle tie in make a difference? We’ll see.