S&S Cycle, Inc. has formulated a policy that forbids dealers from selling S&S products on the internet. S&S, as you probably know, sells V-Twin engines and components into the chopper, Harley and V twin racing markets. Resellers may advertise the fact that they have them, but they may not advertise the price or sell the products over the internet. This policy is intended to support dealers who are trying to get enough margin from the sales of those products to be able to sell and then properly install and service them.
This is a tough call. Aftermarket companies that I’m aware of do not prohibit internet sales by their resellers, but do restrict what discounting can be advertised and this, too, is intended to protect dealers. Some online resellers will sell at discounts no physical store can possibly match. If the buyer is going to install and service that product himself, I see no problem, but all too often, someone buys on the internet and then expects the local dealer to install the product or repair the botched installation. Dealers must make a profit to survive and this type of customer hurts the dealer network for everyone.
It will be interesting to see if this policy starts a trend or gets reversed. Abandoning internet sales could be a very risky business move. Time will tell.