Polaris, manufacturer of Victory motorcycles, is affected by the slow economy like everyone else, but they have an ace up their sleeve. Polaris makes a lot of ATVs and those just happen to be a great vehicle for use in a wide variety of military applications. By having a diverse lineup of vehicles, including snowmobiles, Polaris is able to keep sales moving while the motorcycle business is sluggish. Their off road vehicles are driving growth in the US and Europe.
Polaris CEO, Scott Wine said:
the retail environment, the sales to our dealer network, I mean to our customers throughout our dealer network were down only 4% in the fourth quarter [and] that will turn positive in the first quarter. We’ve issued guidance, we’ll be up 1-3% in growth in 2010, and we feel confident we’ll get there.
Victory is actually only 3% of Polaris annual sales and with a broad lineup of vehicles to offer, income is diverse and makes the motorcycle business more likely to weather the slowdown. Sounds like good news to me which is a nice break from some other sales figures we’ve seen recently.