Another British marque is stirring again with new life. Norton Motorcycles, which has been struggling is now owned by TVS Motors of India and they’ve made a substantial investment in the company, building an all new, state-of-the-art factory and the new V4SV superbike along with the prototype V4CR Cafe Racer. These are not your grandfather’s Norton, not your father’s, not even your older brother’s, they are all new.
Both motorcycles are powered by a 185 horsepower, 1200cc, 72 degree V4. The frames are TIG welded aluminum, polished to a mirror finish, billet-machined swingarm, foot pegs, pedals and yokes, carbon fiber bodywork in two color options, Manx Silver or Carbon, they are striking in appearance and nothing like the Norton’s of old except by pedigree. Brembo brakes, Ohlins suspension, everything you would expect of high quality modern motorcycles.
Overall, the new designs avoid the sharp angles and edges we too often see on new bikes while giving the appearance of a no nonsense performance machine, a modern sporting ride with Norton bloodlines. I like them both, though I’m curious why the cafe racer still hides the engine, perhaps the visuals don’t blend well with the rest of the design. In any case, I expect them to be very well received.
This is what happens when you have the financial backing to build a first class factory and assemble a team capable of doing the necessary work to introduce all new models. I have high hopes for Norton’s success.
Check out the new Norton: Norton Motorcycles