Those not so great sales and earnings numbers I’ve mentioned in the past week make me wonder, why aren’t motorcycles selling in greater numbers due to the price of gas alone? If we can get 40 or 50mpg and sometimes far more, that alone should help sales especially with many motorcycles being far less expensive than the average car or truck.
The problem with that idea may be the primary use of the vehicle. How many riders use their bike every day to commute or run errands or visit friends and relatives? Nowhere near the number that could, I would guess. Motorcycles are more special use than all purpose vehicles. In large parts of the country, where I live for instance, motorcycles are limited by weather. No matter what gas prices are, you don’t ordinarily ride from mid November through late March at the very least, sometimes you can add a month on both ends. In the warmer climates where riding is almost or completely year round, I wonder if gas prices affect sales.
If gas prices can’t propel bike sales, what would? Are they so sensitive to general economic trends that people eliminate motorcycles whenever times are a little rough? Would some new designs catch the interest of buyers and have them flocking to dealer showrooms?
I don’t have any answers here but the earnings reports make a person think. Ideas?