Harley, as we all know, returned to focusing on the core of the HD brand when they discontinued Buell and sold MV Agusta. The debate, especially about Buell, has been long and loud ever since. But while dumping Buell, everyone said it’s now crusiers, all day, everyday, but it would be easy for the Motor Company to do a lot more racing while still focusing on the core brand. After all, they touted their racing feats and accomplishments for many years, people just don’t remember because it hardly ever gets mentioned today.
Going through some old ads I saw this one from Harley, “Again, No. 1 in the Nation.” At Bonneville and on race courses, Harley Davidson had,
great wins … sensational wins … big wins … from coast to coast. Ten national titles in all, to once again put Harley Davidson in the number 1 spot.
We mentioned this performance oriented image before, but it is interesting to look back on it now and then. With the current XR1200 race series, it seems at least a few folks at the company remember the performance heritage and like to think there’s more to riding than a long cruise on a Softail. Maybe BTR Moto is on to something.