Amidst the constant reporting of motorcycle company losses, we sometimes forget that people still buy bikes, the companies are not at a standstill, they’re just slow. Are you thinking of buying a new bike this year? If so, what is on your list? If not, is there anything that might make you reconsider?
When we post here about some new model being introduced or planned, the constant refrain in the comments is always, “if they dropped the price $xxxx, I’d buy it immediately.” I think many of those comments are the dreams of those wanting something at half off, no matter the product or price, but, if you’re not thinking about a new motorcycle, what really would change your mind? What would get you in the dealership doors? Is a new design or new technology the key? Or is it the economy?
Don’t put your life on hold waiting for everything to be perfect. The economic news is often gloomy, but you need to remember bad news sells papers and makes people watch TV, it attracts readers to websites looking for details on the newest disaster, whether economic or natural, so that’s what you see. The recent snowstorm was a perfect example. Did you really need major news organizations to tell you it was snowing? The tease on news shows is never “sunny days expected for the next week,” it’s more like “hurricane on track to hit tomorrow!” The first headline makes you smile and move on, the second grabs you because you want the bad news. Our brains seem to be wired that way so it’s even more important for everyone to consider the source of bad news and their motivation. If their doom and gloom is freezing you into inaction, remember, some other folks are taking advantage of the opportunity to move while you’re stuck. Don’t get stuck.
The economy isn’t a weather system where everyone must wait for it to change, the economy is people, you and me, it’s what we do, what we buy, what we save, it’s what we invest in. Don’t wait for the economy to change, change your mind. It’s psychological, when someone starts to smile and do things, it rubs off on others who begin to smile, too. You think, “Hey, it’s not so bad, in fact it’s pretty good!” Well, it is. Remember when I asked “What Recession? Just do it!” Think about it, then get moving.
Maybe your ride needs a few parts to be perfect, this is a great time to pick up what you need. If you never did much work on your bike before, what not roll up your sleeves and learn?
If you think a new bike is in order, stop by your local dealer and see what’s for sale. Make an offer, see what the deals are today. Even the companies posting losses expect 2010 to be better, wouldn’t it be nice to be ahead of the crowd instead of trying to catch up? This doesn’t mean get a huge loan if you don’t have the money, but for those able to buy and wanting to buy, this could be a great time to act.
Don’t wait and wish. Don’t get stuck, get moving!
Related: What Recession? Just do it!