Hyosung, the Korean motorcycle manufacturer is expanding in the U.S. and moving upmarket into larger displacement motorcycles. According to Dealernews, Hyosung is introducing “a 650-twin sportbike in both unfaired and fully-faired versions, and a 650cc cruiser that utilizes the same motor. Also new are a 450cc ATV, and later this year, a 450cc off-road bike.”
With this push into larger displacement categories, Hyosung officials say they hope to differentiate the company from the other smaller players in the U.S. market and directly challenge the bigger players in the near future. Its attempts to go main-stream include plans to work with the Motorcycle Safety Foundation promoting its affordable small-displacement machines. Hyosung also plans to bid for membership in the Motorcycle Industry Council. Apparently cognizant of the difficulty Americans have with pronouncing the company’s name, Hyosung officials are actively searching for a new U.S. brand name that’s easier on the American tongue.
We’re going to see a lot of new faces and names in the smaller displacement categories and once established here, larger bikes are sure to follow. Hyosung has had the GV250 bikes here for some time that have been quite successful and now they’re building on that by moving up. Interesting.