Late last year, a survey of motorcycle shoppers reported that the inability to test ride a motorcycle had a big impact on whether or not the shopper would eventually become a buyer. Harley Davidson is addressing the issue head on with the Harley Davidson Super Ride program.
Participating dealers are offering the program from April 1st to June 30th. After test riding the bike you’re interested in, you get a chance to provide a written evaluation online which qualifies you for rewards. You must have a valid motorcycle license to participate along with some other requirements.
I think this is a great idea and it’s just one more reason to get over to your local Harley dealer and look around. There’s a big selection, super deals and you can arrange a test ride. So what are you waiting for? Go ahead, check ’em out!
Harley Davidson press release:
HARLEY-DAVIDSON PROVIDES A SUPER RIDE
New Promotion Lets Riders Test Ride New Motorcycles at Local Dealerships
MILWAUKEE – There has never been a better time than now to ride a new Harley-Davidson motorcycle.
Harley-Davidson and its dealers are giving riders a unique opportunity to demo the motorcycle of their dreams with the new Super Ride promotion. Harley-Davidson is working with its U.S. dealer network to enable customers to ride any 2009 motorcycle between April 1 and June 30. Customers can then provide a written evaluation of the ride and post it online to qualify for rewards.
“Riding a Harley-Davidson motorcycle is a unique and powerful experience,” said Bill Davidson, Harley-Davidson Vice President, Core Customer Marketing. “We want to give every rider the chance to experience the genuine feel of riding a Harley, the freedom of the open road and everything that goes with it.”
The Super Ride promotion is only valid at participating Harley-Davidson dealers and riders must present a valid motorcycle license, among other requirements.
Link: Harley Davidson