Beijing Feng Huo Lun will be Beijing Harley-Davidson, the first authorized HD dealer in China. Opening is scheduled for early April.
Harley-Davidson has indicated that it expects market entry into China to be a gradual process. According to the Company, the leisure-oriented market for premium, heavyweight motorcycles is just beginning to emerge in China, with market development limited by ownership and riding restrictions in most large cities and on highways, and by limited but growing disposable income. Harley-Davidson’s long-term strategy in China seeks to address the riding restrictions over time and to help lead the development of a leisure-oriented heavyweight motorcycle market as consumer buying power grows.
It will be interesting to see how this goes.
via Harley Davidson