At least one dealer has an idea to get more customers, Milwaukee Harley Davidson says if you buy a 2008 model Harley Davidson from them, they’ll throw in 100 shares of Harley Davidson stock. Buy a 2009 model and get 50 shares. As I write this, HOG is trading at $16.31 per share, you do the math.
Given the recent troubles getting buyers to pull out their checkbook, this might work out for both parties, it might nudge someone into the purchase which benefits the dealer and the buyer gets a spiff that might grow in value. Nice incentive.