The Istituto Europeo di Design (IED) of Turin had a thesis project carried out in collaboration with Ducati as part of a three year post-diploma course in Transportation Design. Ducati, looking for new market segments and potential design direction with an eye on a younger demographic, enlisted the students to create potential future Ducatis. The students gained a great deal of experience in the project and Ducati now has some interesting new designs.
Ten students came up with ten design sketches, five were chosen for further refinement by teams of two who then had to build a 1:4 scale model of their design. Ducati then chose one, TWINS by Simone Buonpensiere and Daniele Mazzon, and a full scale model was built.
Twins is a supermotard category bike capable of satisfying the requirements of a broad range of clientele. The project was developed with the aim of creating two motorbikes with different characteristics yet based on the same original layout. The first version, of which the full scale model has been created, was designed to satisfy a more glamourous audience thanks to the customisable saddle with a variety of different technical fabrics, colours and graphics; the second was instead designed to attract a more sporting and dynamic clientele seeking a more extreme and fun-to-ride bike.
Since Ducati was involved in the project with these students, they were less likely to get too far off the track with wildly impractical designs. Knowing the winner would be built full scale meant parts and pieces would actually have to work together. Interesting ideas here and perhaps, even a peek at some future Ducati.
Link: IED Turin