Since we last mentioned the Fischer MRX just as it went into production, we’ve received several comments here and there is now an article about it in the December 2006 Motorcyclist magazine, the cover story, actually. In our first article, we noted it wasn’t clear where the MRX was actually built and it is now clear that the production is at their factory in Maryland. Engines are sourced from Hyosung but the bike is assembled here.
Our first article questioned a waiver the potential customer had to sign when placing an order and the waiver has since been removed so that no longer appears to be an issue.
I read the article by Alan Cathcart in Motorcyclist with interest because I’m trying to see where the MRX fits into the picture and Cathcart says it’s in Suzuki SV650S territory, though the MRX at $7999 is quite a lot pricier than the Suzuki at $6499, not a lot if you’re spending $20k but a big jump at this level. The MRX has a considerable option list which allows you to upgrade many of the standard components, though, if you add very many, the price can rise pretty fast and places the Fischer up against some pretty stout competition from Japan and Italy, not a good battleground for a small production startup company. In Dan Fischer’s own words, he is trying to make a “domestically produced, entry level sportbike consistent with the product American consumers are buying almost solely from Japan.” OK, fair enough, but if you are going in $1500 higher your bike needs to be as good as the competition will be with $1500 worth of upgrades, a very tall order.
The styling of the MRX is the type you’ll either like a lot or not at all, all hard edges and angular, it’s not my preference but that’s a matter of taste and many others may love it so it’s not a negative but not necessarily a plus, either.
The article seems to stress the Made in the USA label of the Fischer, calling it “The sportbike Milwaukee is afraid to build” and Alan Cathcart finishes up by saying, “not just hit the target, you’ve blown a hole through the bullseye,” and it’s “the most important new American machine in decades.” Wow! Really?
The MRX looks like a nice bike but it doesn’t seem to be quite as revolutionary or over the top as all that. I have to reserve any final judgement since I have not seen the bike in person and with the first limited run sold out, probably won’t be seeing one for a while.
I honestly hope the bike is as good as they are saying here and I’ll be keeping an eye on developments. Dan may have started out with a winner and it may take off in a very big way. I applaud anyone who makes the effort and takes the risk of starting a new company, willing to build a bike and face the competition. That means a lot in my book and it’s why I’m rooting for his success. Will it succeed in the market with customers who don’t care about those things? Time will tell.
Link: Fischer Motor Company