Erik Buell and Buell Motorcycles got a little publicity in Time Magazine this week in a very positive article. Even though well known to most of us, Buell is not exactly a common name to most folks and the extra exposure helps the motorcycle industry as a whole.
The article highlights how working at Buell is different, if you’re on the assembly line you have to know several jobs and you rotate among them. It’s a small, close knit organization. Also:
Every part on a new model has a team comprising a purchasing engineer, a design engineer and a quality engineer–called PDQ–in charge of taking that part from concept through production. “The three of them together act as a business,” says Tony Stefanelli, Buell’s senior platform director. “They’re like entrepreneurs, developing a product that they sell back to Buell every day on the assembly line.” Instead of handing off their work to the line engineers, Buell designers own their parts through the manufacturing process. “If your part design isn’t working, you have to go over to the line or to the supplier and face the person,” says Buell. “People come back with a whole different perspective of how important their job is.”
Positive coverage of any motorcycle company is always a good thing. Congratulations to Erik and Buell Motorcycles!