Well it just goes to show someone is moving motorcycles. In May, Ducati had an all time record month for sales, selling 1782 bikes, an increase of 388 over their previous record. Maybe a lot of Audi owners thought they could park a sexy Italian next to their sporty German since they are now part of the family. Whatever the reason, it’s nice to see them doing so well.
Press release follows:
CUPERTINO, Calif., June 4, 2012 /PRNewswire via COMTEX/ — Ducati North America reported a retail sales increase of 49 percent in May, reaching 1,782 new motorcycles sold and marking the company’s all-time monthly record. This result surpassed the prior record set in June 2008 by 388 motorcycles or 28 percent. YTD retail sales growth of 19 percent to 4,844 units also marked an all-time record for the January-May period, with consistent growth across all motorcycle segments.
“This fantastic result confirms the customer’s enthusiasm for our brand that has led us to double our sales in just 24 months. The increasing appeal of our expanding product line, our experience-based marketing strategy and the strengthening of our dealer network, represent the key building blocks that will continue to fuel our future growth,” said Cristiano Silei, Ducati Vice President of Global Sales and CEO of Ducati North America.
May 2012 sales results were buoyed by the introduction of two new models, the groundbreaking 1199 Panigale and the Streetfighter 848, combined with the continued success of the high-end Multistrada and Diavel families.