As mentioned in rumors and reports over the last few weeks, the AMA has sold its sanctioning, promotional and management rights for the AMA Pro Racing properties to the Daytona Motorsports Group.
Led by Roger Edmondson, the founder of the CCS motorcycle racing series and currently the President of the Grand American Road Race Series LLC, and Jim France, Vice Chairman/Executive Vice President of NASCAR, DMG will assume responsibility for the AMA Superbike Series, the AMA Motocross Series, the AMA Flat Track Series, the AMA Supermoto Series, the AMA Hillclimb Series and ATV Pro Racing. The agreement in principle does not include the AMA Supercross and AMA Arenacross Series, the rights to which are held by Live Nation. Daytona Motorsports Group will license the use of the AMA name and trademarks to promote their motorcycle racing activities.
This could be a good thing for AMA Pro racing. The series has had some difficulties over the past years and a new management team with experience in professional motorsports could be the shot in the arm necessary to get things sorted out. Maybe Flat Track will get some new recognition as well, wouldn’t that be nice? We’ll see.