Brammo is introducing their new 2011 Enertia Plus. With an average range of 80 miles and a price of $8995, they’re aiming to convince many more potential buyers that electric motorcycles are economical to own and operate, quiet, clean, practical and fun.
I’ve said before, no matter how much you like the idea of electric motorcycles, range is on everyone’s mind, it’s the dreaded “range anxiety.” Brammo has heard your concerns and the new Brammo Power ™ Lithium-Ion battery system with 6.0 KwH (kilowatt hours), delivers twice the range of the standard Enertia, now up from 40 miles to 80 miles. You’re still not going to tour cross country, but for most commuters, 80 miles gets you there and back, you won’t be constantly worried about how much charge is left, then, when you get home, you just plug in overnight and you’re ready for tomorrow.
They didn’t just add range, either, there’s a tighter turning radius plus improved geometry with increased fork offset and decreased trail and the handlebar position is 1” further back.
There’s also optional GIVI Hard Side Bags that I think look pretty nice, priced about $350.
It comes in 4 colors:
• Eclipsed Black
• Aluminium Silver – spelled and pronounced in the British way
• True Blood Red
• Peace Keeping Blue
One more thing, in order to manage production they are are taking no money down pre-orders that are cancellable, but there will be a drawing and someone from the first 1,000 pre-orders will get a free Enertia Plus in their choice of color. That’s a pretty good deal.
If you have no interest in electric motorcycles, the Enertia Plus won’t change your mind, but I’m thinking this price and range combination might get a few more folks off the fence.
Press release follows:
Brammo announces the – 2011 Enertia Plus – an electric motorcycle which can travel up to 80 miles (128 kilometers) on a single charge and costs $8995.
Ashland, Oregon – October 19th, 2010. Brammo, Inc. announced today the Enertia Plus, featuring Brammo Power™ the latest in Lithium-Ion battery technology. The Enertia Plus is available for immediate pre-order and deliveries will commence in 2011. www.brammo.com
Craig Bramscher, Founder and CEO of Brammo said ” I am delighted to announce the highly anticipated next member to our Enertia product line, the Enertia Plus. Taking full advantage of the Brammo Power™ technology revealed initially in the Empulse, we are now able to offer consumers twice the range in our Enertia platform. At just a $1000 price difference compared to the standard Enertia, we are offering a truly practical EV motorcycle with unprecedented consumer value.”
Brian Wismann, Director of Product Development added “It’s truly been an amazing experience to watch the Enertia’s capabilities as a motorcycle grow in step with the latest developments in EV technology. As with every Brammo product, the Enertia Plus represents the best of what we know. When we started the Enertia development, I never would have believed such a huge leap in range was possible in such a short period of time.”
Enertia Plus Specifications
• Battery 6.0 kWh Lithium Ion
• Avg. Range* 80 miles / 128 km
• Weight 324 lbs / 147 kg
The Enertia Plus will also feature a number of enhancements including simplified charging, improved maneuverability, plus the option to add a center kickstand and rigid Givi side bags. Customers can choose from four new colors; Eclipsed Black, Peacekeeping Blue, True Blood Red and Aluminium Silver.
The expected MSRP for the Enertia Plus when deliveries start next year is $8995. The Enertia Plus will be eligible for all applicable Federal and State EV tax incentives.
One Thousand Pre-order Promotion
Customers can place their pre order for an Enertia Plus by visiting the Brammo website www.Brammo.com . It is expected that all five models of Brammo motorcycle will be available globally through authorized Brammo motorcycle dealerships including participating Best Buy stores during 2011. As with the recently announced Empulse one of the first one thousand customers to pre-order the Enertia Plus will receive their motorcycle compliments of Brammo.
Enertia to Enertia Plus
Enertia customers will be eligible for a Brammo loyalty rebate of $2500 when purchasing the Enertia Plus during 2011.
Enertia Plus at EICMA
The 2011 Enertia Plus will be revealed at the 68th EICMA in Milan, Italy Nov 2nd – 7th. Also on display at EICMA will be the recently announced 2011 Empulse together with the Enertia TTR and Empulse RR race bikes. After EICMA the Brammo bikes will travel to China for the 57th Macau Grand Prix Nov. 18th – 21st.
*Electric vehicle range is affected by a number of factors including; speed, acceleration, number of starts and stops, rider and cargo weight, changes in elevation, headwinds and road surface.