BMW unveiled their brand new LoRider concept motorcycle at EICMA in Milan, Italy and they’re looking for feedback. Would you consider giving this bike a spot in your garage? They put together a very basic motorcycle, 100hp 1200 Boxer engine in a 440 pound package with upside down forks, 6 piston calipers, spoke wheels and naked bike looks. But, then, they took a page from the Harley Davidson playbook and offer a full range of factory optional configurations.
The optional choices cover things like exhaust, which can be twin shotguns on the side or a pair under the seat; 3 seat configurations from simple single perch to 2 person, streetfighter lighting or classic circular headlamps, 4 fuel tank paint finishes and 3 engine paint finishes plus lots more. After you’re done choosing the pieces and configuration you like best, you have an individualized bike that’s still genuine BMW.
Any new model encounters buyers who will like one part and not another, but BMW offers so many possible configurations they took care of many of those objections right from the start. If you like the style of a naked standard motorcycle, the LoRider shows you a lot of ways to fill in the picture. BMW has been moving a long way from their staid conservative image over recent years and coming up with designs that, not many years ago, would have been unthinkable. The LoRider could work. I like it. How about you?
A few possible configurations: