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Metric Revolution Build Off to Air on ESPN2

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Metric Revolution Motorcycle Build OffIt’s been a long time coming but it looks like the Metric Revolution motorcycle build off TV series has found a home on ESPN2. The actual build offs have been completed and the bikes have been showing up in some motorcycle magazines and on a few web sites but the whole TV series that everyone has been waiting for was a bit up in the air.

The show will debut in the second quarter of 2007 and will be a part of the new ESPN2 Garage programming block, announced last week at SEMA, which will offer coverage of automotive, motorcycle and motorsports topics giving a bit more competition to the cable channels that cover those topics now.

Whether your taste in motorcycles leans toward the sport bike or cruiser segment, you should see some really interesting customs on the show and even when the bikes don’t reflect your personal style, the build quality, from what we’ve seen so far, seems to be high. I look forward to the series.

Press release follows:

Multi Media Marketing, (M3Pro) is bringing its unique and powerful brand of motorcycle reality to the American audience and doing so in a way enthusiasts have never experienced. The much anticipated “Metric Revolution” Motorcycle Build Off has found a home and the series will begin airing in the 2nd quarter of 2007 on ESPN2.

“The national and international venue of ESPN2 offers the perfect theater for the blend of artistry, competition and humanity delivered in the programming of this exciting new series” states Executive Producer Danielle Spandau. “Never before have television viewers had the opportunity to explore the exciting world behind the custom metric motorcycle industry.”

The “Metric Revolution”, www.metrictv.com , Motorcycle Build Off is a reality series covering the greatest custom motorcycle competition in history. 22 of the nation’s top builders take a stock metric import motorcycle and transform it into a show stopping marvel of engineering. Each episode will follow their lives of these artists as they square off to be #1 in each of their classes. From the most talented builders of custom cruisers and custom sport-bikes to a group of “rookie” builders, you can guarantee that you will see the most radical custom sport-bikes and custom cruisers on the planet! You won’t want to miss the show that is literally revolutionizing the custom motorcycle industry. The Metric Revolution…has begun.
ESPN unveiled its ESPN2 Garage lineup last Thursday at the Specialty Equipment Market Association Show in Las Vegas. ESPN is complementing its extensive coverage of NASCAR, Indy Car and NHRA racing in 2007 with ESPN2 Garage, a new block of programming dedicated to the automotive and motorsports world. Debuting Jan. 6, the block will satisfy automotive, motorcycle and motorsports enthusiasts with 19 different shows that feature nearly every facet of the industry — from car auctions to custom-car programs to an animated series and reality shows. The Metric Revolution Bike Competition programming will be aired on ESPN2 2nd quarter, Saturday 11 a.m.
“This array of programming — along with NASCAR returning home to ESPN in 2007 and our existing Indy Car and NHRA programming — makes ESPN2 the definitive motorsports destination for fans,” said Frantz Cayo, director of motor sports programming for ESPN. “We want to grow, entertain and inform motor sports enthusiasts with programs that will serve them as well as other sports fans.”

Posted on Filed Under: Motorcycle Builders, Motorcycle Shows

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Comments

  1. This could be good as I have lost interest in Speed and Discovery’s ability to cover motorcycling the way it deserves to be. Biker Buildoff’s “cheese factor” is reaching Paul & Paulie levels.

    Last week’s coverage of Golddammer’s cool salt flat screamer was the worst example of poor coverage. Discovery’s final production didn’t mentioned one word about the front-end he made.

    If any of the ESPN2 marketing staff are logged into this site, Discovery’s production declined in two obvious ways…

    – very little detailed coverage of the actual bike. By comparison, watch the Food Channel’s “Iron Chef” and look at the level of clarity and quality of that production. The viewer is right there. It is so good you actually get an interest in what the camera crews are doing too.

    [i try not to watch too much tv…bikes and good food are all you need]

    – way too many commericals. I realize its a capital greedy market, but can’t you bump the price to air a spot instead of bombarding the hour content with commercials & reducing the actual footage of the show? Its so bad, I don’t have an interst in tuning in any longer, so you’re defeating yourself.

    How about more documentaries on ….

    The History…loads of info. that would sell dvds
    The rise of Mr. Honda and the motorcycling industry before and after
    John Britten
    etc..

  3. thanks Chris….the people involved with the Biker Buildoff production may disagree about the close-up coverage. From the viewer’s perspective rarely do we get a panoramic “walk-around” of the work, commented by the builder in a natural way (read: not-made-for-tv dialogue, but as though they were b.s.-ing about the bike in their shop with no cameras).

    The whole idea of 10 days wreaks of “ride-this-chopper-scene-for-all-its-quick-advertising-money” as much as possible.

    Pop culture is on to something else by the time I wrote this, but millions of bikers would tune back in if it was real.

    Its a shame ’cause Thom Beers seemed to allow Jesse James to keep Monster Garage legit.