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The Kneeslider

Doers Builders and Positive People

Harley-Davidson “Build It and Win It” Winner Announced

By Paul Crowe

Harley Davidson Winner Libby HitchcockOne nice way to get a new bike is to win one and Harley Davidson just announced the winner of their Build It and Win It contest. Libby Hitchcock used the interactive web tool to configure a new Harley Davidson Cross Bones just the way she thought it should be and now she owns it. When you see contests like that, it doesn’t hurt to spend a little time putting something together, … you just never know. Congratulations, Libby!

Harley Davidson press release:

Harley-Davidson® has announced the winner of its “Build It and Win It” sweepstakes presented by Harley-Davidson Genuine Motor Accessories. Libby Hitchcock from Dallas, Georgia, was the lucky winner of her self-designed 2009 Softail Cross Bones™ installed with over $4,500 of custom options including H-D exclusive paint, and numerous decorative and functional accessories. The local dealer, Cartersville Harley-Davidson, provided the delivery and installation of the prized motorcycle on Saturday, January 31.

“Ever since the Cross Bones came out, I have lusted after it,” Hitchcock beamed. On choosing the Chisel Custom Grind Collection paint set and other black accessories she said, “The bike looked old school and was crying-out for that black matte finish.” She plans to put on as many miles as soon as possible.

The “Build It and Win It” sweepstakes utilized The Customizer, an interactive web tool that allows customers the ability to build their virtual dream Harley-Davidson motorcycle. On The Customizer, visitors can choose 2009 Harley-Davidson models and then select from dozens of custom options, including Color Shop custom paint sets, Screamin’ Eagle® performance components, hand and foot controls, custom front end parts and decorative collections, and add and remove them on a virtual motorcycle. As the bike is created, each new component appears on a picture of the virtual motorcycle, so customers can see exactly what the finished custom Harley-Davidson will look like. These dream bikes can then be saved in a personal profile “Garage,” along with a convenient, printable list of each component with its part number and retail price.

At the close of the three-week contest, those contestants who built and saved a bike into a personal profile Garage were entered into the sweepstakes. On Nov. 6 a Harley-Davidson Motor Company representative randomly drew Hitchcock’s bike from the pool of virtual custom bikes that had been built during the contest dates.

Posted on February 10, 2009 Filed Under: Motorcycle Business, Motorcycle Dealers


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Comments

  1. Phoebe says

    February 10, 2009 at 4:42 pm

    That’s cool…too bad that interactive thinger didn’t really have the kind of parts I would have liked to put on a Nightster.

    I think that’s a Buell Blast coming out of her shoulder in the photo there. *squints*

  2. Matt says

    February 10, 2009 at 5:09 pm

    Wish I knew about that contest before.

    I played around with that tool for a little bit, but all I could think of is what I wanted to remove from the bike.

  3. Frbl says

    February 10, 2009 at 5:12 pm

    I though for sure I was gonna win. I maxed out my entries and wished REAL hard.

    Oh well. Good luck to Libby.

    Wave if you see some green guy – that’ll be me – green with envy….

  4. Ry_Trapp0 says

    February 10, 2009 at 6:28 pm

    i so wish i knew about this before hand! i mean, not like a would have won, but you know, lol.

  5. John says

    February 11, 2009 at 12:59 am

    Man, I wish I would’ve known about it also like the rest of you!

  6. todd says

    February 14, 2009 at 5:02 pm

    Like others, I played around with the configurator too and there weren’t any choices; everything was chopper or cruiser. I gave up after not being able to truly “customize” the bike.

    -todd

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