Ask your non riding friends to describe the typical motorcycle rider, or better yet, ask someone who doesn't know that you ride, to do the same. Do you recognize the person they're talking about? Once you've been riding for any length of time, it quickly becomes clear there is no average rider, no "typical" job, education, age, socio-economic status or lifestyle that sets … [Read more...]
10 Essential Tips for Selling Your Motorcycle on eBay – Get Your Best Price
The vast number of motorcycles available for sale on eBay makes it a great place to look for your next ride, it's where I bought my current bike and it's definitely worth a look if you're in the market, but what about the motorcycle you already own? Well, eBay's a great place to sell your bike, too, and you can dramatically increase your chances of having a successful sale if … [Read more...]
Harley Davidson Tries Crowdsourcing Their Advertising
Well here's something, Harley Davidson, as you may know, recently fired was dropped by its longtime advertising agency Carmichael Lynch. But instead of just hiring another conventional agency, they've decided to crowdsource, getting ideas from many directions from thousands of people to set the tone for their future advertising and marketing campaigns. It's all explained in the … [Read more...]
Cycle News Shuts Down – The Digital World Claims One More
The creative destruction continues among the print magazines as Cycle News, the long running California based print publication, best known for coverage of motorcycle racing, closed its doors on August 31st. This long running shakeout has been harsh and any printed magazine or newspaper slow to come to grips with the Internet is likely facing a similar fate. Paul Carruthers, … [Read more...]
Vintage Harley Davidson Adventure Motorcycles
After seeing the images of all of those Harley Davidsons riding in snow, jumping hills, climbing mountains and generally taking their riders everywhere makes a person wonder, was it a fluke that these riders decided to do things like that or was it expected, even encouraged by Harley Davidson itself? I started looking through some old magazines for the ads and, sure enough, … [Read more...]
Does Your Motorcycle Brand Make Any Promises?
Head out to your garage, be very quiet and listen carefully. Is your motorcycle making any promises? If you bought a Honda or a Harley, or any other brand, I bet you had some expectation of what you were getting based on the name, or if you didn't this time, perhaps there was a time in the past when you did. The company name, the brand, told a story about what the company was … [Read more...]
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