Zero Motorcycles are taking motorcycle sales in an interesting direction, they're for sale on Amazon. They've been for sale online direct from Zero, but Amazon has ordering and shipping down to a science. The same company where you can order books, tools, music and even groceries, now handles the Zero X and Amazon is offering free Super Saver shipping (at least for now) so the $7450 Zero X costs exactly that.
When companies concentrate on what they do best, in the case of Zero, that's building electric motorcycles, and partner with other companies like Amazon, that can handle orders and ship in a few clicks of the mouse, the better it works for everyone.
I think Zero is making a smart move and it will be interesting to see how this works out.
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