It looks like it’s all over except for the formal announcement, which is expected shortly, but it appears the Audi branch of the Volkswagen family will purchase Ducati from Investindustrial for 860 million euros ($1.1 billion). VW Chairman Ferdinand Piech indicated a few years ago he wanted the Italian motorcycle manufacturer, and though there has recently been speculation about a number of firms seriously considering the purchase, it looks like this time, VW will get it.
The Audi acquisition certainly seems positive for Ducati, giving them the financial backing to move forward aggressively during a time when the motorcycle market is still struggling, but exactly what the addition of the Italian marque will do for Audi is less clear. Sometimes a little trophy hunting is really what it’s all about and now Ducati can sit next to its VW siblings Lamborghini and Bugatti at family reunions.
UPDATE: It’s official