Are you willing to pay more (assuming you have the cash) for high quality (premium) parts and pieces that substantially boost performance and handling of a new motorcycle even if no one else notices the difference? If it makes the ride better, handling surer, acceleration quicker and increases durability but leaves no outward sign, is [...]
Motorcycle advertising
While relaxing in the vast reading room of The Kneeslider research library, I came across this vintage ad from Honda Motor Company announcing the establishment of American Honda Motor Company. The ad reads: Gentlemen: We have the honor to inform you that, owing to the rapid increase in the volume of our trade with your [...]
Harley Davidson is about to launch a series of ads for the V-Rod Muscle featuring supermodel Marisa Miller. What’s not to like? Harley Davidson press release: To emphasize the non-traditional pairing of sophisticated style and brute strength, Harley-Davidson chose to launch the new 2009 V-Rod Muscle in a distinctly non-traditional way—by teaming up with American [...]
With our recent post on no rules racing and the current flap over Matt Mladin’s crankshaft, I thought this new ad for the Buell 1125CR was appropriate. The words are on a scale from, “Follow the rules” to “Write your own.” The Buell is positioned well into the “Write Your Own” side of the scale. [...]
