Motorcycle advertising

After seeing the images of all of those Harley Davidsons riding in snow, jumping hills, climbing mountains and generally taking their riders everywhere makes a person wonder, was it a fluke that these riders decided to do things like that or was it expected, even encouraged by Harley Davidson itself? I started looking through some [...]

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Head out to your garage, be very quiet and listen carefully. Is your motorcycle making any promises? If you bought a Honda or a Harley, or any other brand, I bet you had some expectation of what you were getting based on the name, or if you didn’t this time, perhaps there was a time [...]

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After the post on Chris Flechtner’s Speed Shop Special #6, Jim Gianatsis, who took those great photos of Chris’ bike, wanted to remind me the calendars that spun off the LA Calendar show, are 20 years old now and still going strong! Has it been that long? I admit, I’ve had more than a few [...]

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BMW Planning R1200 GS Lifestyle Events

by Paul Crowe - "The Kneeslider" on 5/20/2009

in Motorcycle advertising, Motorcycle Business

BMW is planning to take R1200 GS advertising in a new direction: The effort will veer from advertising and focus on lifestyle events, PR, celebrity endorsements and digital media. BMW says the point is to make the R 1200 GS a halo-motorcycle for the entire brand. There aren’t any details yet so it’s anybody’s guess [...]

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