Head out to your garage, be very quiet and listen carefully. Is your motorcycle making any promises? If you bought a Honda or a Harley, or any other brand, I bet you had some expectation of what you were getting based on the name, or if you didn’t this time, perhaps there was a time [...]
Motorcycle advertising
After the post on Chris Flechtner’s Speed Shop Special #6, Jim Gianatsis, who took those great photos of Chris’ bike, wanted to remind me the calendars that spun off the LA Calendar show, are 20 years old now and still going strong! Has it been that long? I admit, I’ve had more than a few [...]
BMW is planning to take R1200 GS advertising in a new direction: The effort will veer from advertising and focus on lifestyle events, PR, celebrity endorsements and digital media. BMW says the point is to make the R 1200 GS a halo-motorcycle for the entire brand. There aren’t any details yet so it’s anybody’s guess [...]
Are you willing to pay more (assuming you have the cash) for high quality (premium) parts and pieces that substantially boost performance and handling of a new motorcycle even if no one else notices the difference? If it makes the ride better, handling surer, acceleration quicker and increases durability but leaves no outward sign, is [...]
