Harley Davidson has a new advertising campaign to deal with the misconceptions of what a stereotypical Harley rider might be by using images of many actual riders that don’t fit that stereotype.
Motorcycle advertising
The vast number of motorcycles available for sale on eBay makes it a great place to look for your next ride, it’s where I bought my current bike and it’s definitely worth a look if you’re in the market, but what about the motorcycle you already own? Well, eBay’s a great place to sell your [...]
Well here’s something, Harley Davidson, as you may know, recently fired was dropped by its longtime advertising agency Carmichael Lynch. But instead of just hiring another conventional agency, they’ve decided to crowdsource, getting ideas from many directions from thousands of people to set the tone for their future advertising and marketing campaigns. It’s all explained [...]
The creative destruction continues among the print magazines as Cycle News, the long running California based print publication, best known for coverage of motorcycle racing, closed its doors on August 31st. This long running shakeout has been harsh and any printed magazine or newspaper slow to come to grips with the Internet is likely facing [...]
