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Excellent Ford commercial

by Paul Crowe - "The Kneeslider" on 8/18/2005

in Down Time

Take a few minutes and watch this commercial from Ford. Really, ... it's time well spent. Thank you Ford. My sentiments exactly.

via Instapundit

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{ 5 comments }

Gaijin Biker 08.18.05 at 9:27 pm

I liked the commercial in general, but I thought it crossed the line into tackiness and commercialism (yeah, I know, it ’s a commercial!) with the father buying his son a new Ford.

I was left thinking, “Hey, Ford, if you support our troops so much, why not give them all free cars, or at least a rebate program for veterans, or something.”

Anheuser-Busch did a similar commercial (for the Super Bowl, I think) that just showed troops coming home and getting a standing ovation from people in the airport. End of story. It was classy. It would have been tastless to show them coming home and cracking open nice cool Buds.

kneeslider 08.18.05 at 9:54 pm

I remember the Anheuser-Busch commercial, liked it, too. I think you’re just a touch hard on Ford, though, the car is the connection to a time the father shared with his son, coming home from the war and now his son has a car he may keep, bringing back memories, maybe he’ll do the same for his son.

I don’t think a company setting a scene with their own product is necessarily tacky or (cheap?) commercialism. The power of a commercial to convey a feeling is something companies with big ad budgets can do and maybe it helps set a tone we can benefit from. If a company offers a great deal or discount to returning veterans, then they can be criticized for trying to gain favor in the public by doing so. Companies have an impossible time trying to do anyting these days without someone calling their motives into question.

I liked it. Besides, I do seem to remember some local car dealers offering some kind of special discount to veterans. I don’t recall which brand it was and whether it was a company backed offer, but those things do happen. I also haven’t seen any rash of commercials supportive of our troops so if Ford does one, kudos to Ford.

hoyt 08.19.05 at 1:00 pm

Ford is pushing all the right emotional Americana buttons.

Question everything about big corporate business….and govts. for that matter.

aaron 08.19.05 at 4:20 pm

2 minuites in and add sets in, so i decide to post while listening….this can’t be an ad for the 500? guess this is an ad for the gt convertible………

aaron 08.19.05 at 4:24 pm

hmmm.. i guess this was before the convertible was released…

a little heavy handed, but better than, say, bush’s campaign ads.

suprisingly, i don’t consider this 5 minutes of my life wasted.

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